I'm Liam — an email marketer based in Edinburgh. I started investing at 18 — I was one of the first users of Moneybox when it launched in 2016, and backed their first crowdfunding round that same year. I've seen solid returns there and still invest through them today.
But I also started using Trading 212 for the no-fee ISA, and that's where it got messy. Two platforms, two dashboards, no single view of what I actually had. My solution was a spreadsheet on my desktop. It worked after a fashion — but it was manual, it fell apart whenever I missed a month updating it, and it never really gave me the full picture I wanted.
I wanted one honest place to see everything — Moneybox, Trading 212, pension, any assets — how it was all moving together. Not just what each platform showed me in isolation. The tools that existed either required bank linking, were built for the US market, or just answered a slightly different question.
So one evening I thought — why not just build the app I actually want? So I did.