The modern client portal for independent UK advice firms.
If you're an independent advice firm without a parent network's tech stack or an in-house product team, your client experience probably hasn't kept up with what your clients now expect. WealthR is the modern, branded client portal you couldn't otherwise justify building — sitting above the regulated stack you already have, with no replacement of your CRM, custody or compliance workflow.
Configure WealthR. Don't rebuild it. The same engine already powering a growing community of UK self-directed investors, deployed under your firm's brand. One platform for the client-facing experience and day-to-day planning work — instead of the eight to twelve tools most independent firms juggle today.
Available now · Configuration-based deployments live in 2–4 weeks · UK firms today, international partners selectively
✦ For
Independent UK advisersBreakaway advisersParaplanner-led firmsAccountancy practicesMortgage brokersEmployee benefits providersPersonal-finance publishersSelected international partners
✦ The gap WealthR fills
Client experience hasn't kept up.
The UK has world-class regulated infrastructure — and a client-facing experience that often hasn't materially changed in a decade. That gap is now a Consumer Duty problem, a retention problem, and a generational problem (your clients' children won't tolerate it).
📄
Portals frozen in 2014
Clients log in to slow, fragmented interfaces that look like internal back-office tools. No live data, no goal tracking, no mobile-first visibility, no confidence-building.
📋
Onboarding that feels like a tax return
PDF fact-finds, paper signatures, weeks of back-and-forth. Modern clients expect an experience closer to opening a bank account in 90 seconds.
🗓
Annual reviews with no ongoing engagement
Twelve months between meaningful client touchpoints. Under Consumer Duty, demonstrating continuous value is harder if your only client interaction is a yearly PDF.
🧩
Twelve platforms doing twelve different things
CRM here, client portal there, fact-finds in one tool, cashflow planning in another, risk profiling separately, portfolio reporting somewhere else again. Each bought for one job. None share data cleanly. Your clients see fragments. Your advisers waste hours.
✦ The consolidation play
One place. Not twelve.
When we ask working UK advisers what would actually make their week easier, the answer is almost identical: "Having everything in one place. We have loads of different platforms that do different things." WealthR is built around that one sentence. We don't replace your regulated stack — but the client-facing experience and the day-to-day planning work consolidate into a single, branded, beautifully designed surface.
"We have a cashflow platform, a fund comparison platform, Salesforce for CFRs, a different platform for business submission… having everything in one place is the ideal scenario."
— Working UK adviser, May 2026
Today — a typical UK adviser's stack
CRM Salesforce / Intelliflo
Cashflow Voyant / Cashcalc
Fund research FE / Defaqto
Risk profile Oxford / A2Risk
Suitability Genovo
Submission Origo
Client portal Moneyinfo
Signing DocuSign
Doc mgmt Virtual Cabinet
Tax / CGT Spreadsheets
Review prep Word / Excel
…+ more
Different logins. Different UX. None share a live data model. Clients see fragments. Adviser switches tabs all day.
→
With WealthR — one consolidated surface
Your branded client & planning hub
✓ Net worth
✓ Pensions
✓ Goals & cashflow
✓ Retirement plan
✓ Tax engine
✓ Withdrawal order
✓ Risk stress test
✓ Portfolio view
✓ Doc vault
✓ Review summaries
✓ Meeting prep
✓ Action plans
One login. One brand. One live data model feeding everything. Your back-office and custody stack stay specialised — but the day-to-day work consolidates.
What WealthR doesn't replace: your CRM (Salesforce, Intelliflo, Plannr, Curo), your custody and platform arrangements, your suitability report writer (Genovo), and your business-submission stack (Origo, Bravura, platform-direct). Those are your regulated stack and they stay where they are. What it does replace: the half-dozen client-facing and planning tools that have grown up around the regulated stack and never quite cohered — Voyant or Cashcalc for cashflow, a separate fund-research view, a fragmented existing client portal, ad-hoc Excel for tax/CGT planning, Word templates for review prep, and the manual stitching together of all of those for every annual review.
Product names above (Salesforce, Intelliflo, Plannr, Voyant, Cashcalc, FE Analytics, Defaqto, Genovo, Origo, Moneyinfo, DocuSign, Virtual Cabinet etc.) are trademarks of their respective owners and are listed only as common examples of the typical UK adviser stack. WealthR is not affiliated with any of them.
✦ Built as a platform, not an app
One core engine. Configurable for every partner.
WealthR is built platform-first — a shared core engine with modular features, a configurable presentation layer, and a partner admin layer. The same architecture that runs our consumer app runs every adviser deployment. No bespoke rebuilds. No "we'll have to start from scratch."
Presentation
Logo · colours · domain · language · navigation · per-client permissions
Choose the deployment model that fits your firm. Most advice firms start with the branded client portal. Brokers and accountants typically begin with embedded calculators. Employers and high-touch partners scale into full studio deployments.
🎯 The wedge — start here
WealthR for Advisers
A beautifully branded financial life dashboard for your clients. Their pensions, ISAs, property, goals and retirement projection — under your firm's brand, on your domain, configured to your firm's permissions and modules.
Plug-and-play UK calculators and widgets for your website — FIRE, pension, ISA allowance, retirement gap, net worth, salary sacrifice, mortgage affordability. Lead-capture built in. Branded white-label options available.
Selective bespoke deployments built by assembling our modules — not by rebuilding the engine. Investor portals, HNW family-office dashboards, branded mobile-ready client experiences, custom onboarding journeys for lenders.
Need a new firm website too? Liam also runs liammail.co.uk — a sister-brand design and web-build service for UK advice firms. Sold and delivered separately from WealthR; mention it in the demo if you'd like both threads at once.
✦ What your clients could see
Three deployment patterns, ready to configure.
Illustrative examples. Your firm's branding, your domain, your modules. The underlying engine, data model and UK financial logic stay identical across deployments — what changes is the surface.
portal.brightoak-advice.co.uk
BrightOak Financial Advice
Welcome back, Sarah
Your plan is on track · Next review 14 Aug
Total wealth
£687,420
+£12,840 vs last review
Retirement
Age 62 ✓
Pots
5 tracked
Branded client portal · powered by WealthR
wellbeing.acme.co.uk
Acme Group · Financial Wellbeing
142 employees engaged
+23 this month · 68% activation
Avg pension contrib
8.2%
Salary sacrifice uptake
41%
Top action: HICBC escape
17 employees affected · est. £18k/yr reclaimable
Employer wellbeing dashboard · powered by WealthR
smith-mortgages.co.uk/tools
Smith Mortgages · Free Tools
Can you retire early if you overpay your mortgage?
Monthly overpayment£300
Mortgage cleared4.2 yrs early
FIRE date moved−3.1 yrs
Book a free 15-min chat with Smith Mortgages →
Embedded calculator with lead capture · WealthR
Mockups are illustrative. Your domain, your branding, your modules — running on the same UK-native engine across all deployments.
✦ Who's using WealthR's platform
Built for independent UK firms. Designed to travel.
UK-first today — the tax engine, ISA/SIPP logic and HMRC integrations are deeply UK-specific. The dashboard, client portal and data model are international-ready, and we're internationalising the experience layer for global firms through 2027. If you're outside the UK and the experience layer alone is what you need, get in touch.
🇬🇧 Independent UK advice firms (1–20 advisers)
🚀 Breakaway advisers setting up new firms
📊 Small accountancy practices adding planning
🧮 Paraplanner-led firms
🏠 Mortgage brokers offering wider planning
👥 Employee benefits providers
📰 Personal-finance publishers
🌍 International partners (selectively)
✦ Who this is — and isn't — built for
We'd rather be brilliant for the right firms than mediocre for everyone.
We've intentionally narrowed who WealthR serves. Below is who we're built for, and who we're not — because the wrong fit wastes everyone's time.
✓ A great fit for
Independent UK advice firms (typically 1–20 advisers)
Breakaway advisers starting their own firm
Paraplanner-led practices building a client-facing brand
Small accountancy practices adding financial planning
Firms whose biggest barrier to a modern portal is budget, not strategy
✗ Probably not for
Restricted advisers in national networks (SJP, Quilter, Openwork, True Potential, Tenet etc.) — your network provides your stack and you can't switch
Large firms running Salesforce-based CFRs with internal dev teams and bespoke client apps already in production
£500m+ AUM wealth firms with mature in-house portals
Firms looking for fully custom engineering rather than a configurable platform
✦ Why WealthR
Four things hard to copy.
"We have calculators" isn't a moat — they're replicable. What's harder to replicate is the combination of design taste, deep UK specificity, a B2C distribution flywheel that doubles as product research, and a modular platform architecture that gets cheaper with every deployment.
🎨
Design taste
Finance UX is usually terrible. WealthR is designed by someone who built it for himself first. Your clients will notice.
🇬🇧
UK specificity
ISAs, SIPPs, JISAs, LISAs, HICBC, Marriage Allowance, Scottish bands, NI qualifying years, DB pensions, State Pension, top-slicing relief — all native to the engine. Not a US app with a £ sign.
🔄
B2C distribution flywheel
Our consumer app is unpaid product research at scale. We learn what real UK investors use, where they drop off, which calculators convert — and feed that into every partner deployment.
🧩
Modular platform
Every deployment runs on the same core engine. New partner onboardings get cheaper, not harder. Configuration replaces rebuild.
✦ How WealthR fits next to Intelliflo, Iress, FNZ, Salesforce, Moneyinfo
We don't compete with back-office. We sit on top of it.
The UK adviser-tech market is well-served at the back-office and platform layer: Intelliflo, Iress, FNZ, Curo, Plannr and several others handle CRM, fact-finds, suitability reports and the regulated workflow. Salesforce is widely used by larger firms for CFRs and client management. WealthR is not trying to compete with any of them. That's not where small and mid-sized independent firms are losing.
Where independents are losing is the client-facing layer — the portal your client logs in to, the dashboard their adult children see when they ask "is everything actually OK?", the day-to-day experience that proves ongoing value under Consumer Duty. That's where WealthR competes — and where it wins for the right firms, because the underlying engine was designed for the consumer self-directed experience, not bolted onto a back-office system after the fact.
Important honesty: if you're a restricted adviser in a national network (SJP, Quilter, Openwork, True Potential, Tenet), your network provides your stack and you can't switch — we're not for you. If you're a large firm running Salesforce-based CFR workflows with internal developers and your own client app already in production, our tooling probably overlaps too much with what you've built. WealthR earns its keep in the gap between those two: independent advice firms that don't have a network's tech budget and can't justify hiring an internal product team.
Moneyinfo, Moneyhub Business and EValue sit closer to where WealthR plays. Each has trade-offs. WealthR's bet is that modern independent UK firms want one thing more than anything else: a portal their clients actually enjoy logging in to. Everything we build is in service of that.
✦ Buy vs build
Why teams choose WealthR over building internally.
Most independent UK firms eventually face the same choice: build a modern client portal in-house, stitch together spreadsheets and PDFs, or buy a configurable platform. Here's an honest read of the three options.
Option 1
Build from scratch
−£500k–£1M+ development
−12–24 month timeline
−Dedicated dev + product team
−UK tax engine built from zero
−Ongoing maintenance forever
Option 2
Stitch spreadsheets & PDFs
−Fragile, breaks on edge cases
−No live data, no client UX
−Manual stitching every review
−Consumer Duty hard to evidence
−Clients see fragments, not story
RECOMMENDED
Option 3
Configure WealthR
+Live in 2–4 weeks
+Predictable per-firm pricing
+UK tax logic built-in (2026/27)
+Modular — turn features on/off
+Updates ship to all your clients instantly
Cost ranges are illustrative based on typical UK enterprise build estimates. Configuration model deliberately mirrors how Stripe, Shopify and Vercel sell — buy the platform, customise the surface, never rebuild the engine.
✦ What you keep, what we modernise
Your regulated stack stays. The client experience changes.
You keep
Your CRM (Intelliflo, Plannr, Curo, etc.)
Your custody & platform arrangements
Your suitability & fact-find workflow
Your regulated advice processes
Your investment proposition
Your fee model & commercials
Your FCA permissions & compliance ownership
We modernise
The client-facing portal (web + mobile-ready PWA)
Net worth & financial life dashboard
Goals tracking & progress visualisation
Retirement income forecasting & stress-testing
Tax-efficient withdrawal recommendations
Document vault & review summaries
Ongoing-value evidence for Consumer Duty
✦ Live, not pitched
Everything you see here is already running.
This isn't a Figma deck.
The engine, dashboards, retirement income module, sequence-of-returns stress test, tax-efficient withdrawal recommendations and UK tax calculator are all live in the consumer app today. Your firm gets the same engine — configured, branded, and deployed to your domain. You can demo your future client portal by logging into ours right now.
Pricing depends on tier, scale and modules. We don't publish list prices because deal structures vary widely — a 4-adviser firm running the branded client portal looks nothing like a 200-adviser network using the platform plus embedded widgets across their public site. Book a demo and we'll share indicative pricing for your specific use case in the call.
What's included by tier
Embedded
Calculator widgets, lead capture, white-label branding. Monthly SaaS.
Advisers
Full branded client portal (mobile-ready PWA, no App Store install), modular feature set. Per-firm pricing with adviser/client tiers.
Employers
Employee financial wellbeing platform. Per-employee-per-month (PEPM) or annual contract.
Studio
Bespoke configured deployment. Setup fee plus annual licence.
What we don't do: custom front-end engineering, rebuilds of our core logic, agency-style consultancy work. We configure WealthR. We don't rebuild it. That discipline is what lets us deploy fast and price predictably.
✦ Trust, compliance & vendor due diligence
"But the established tools are properly vetted."
It's the most honest objection a Compliance Officer will raise — and it deserves an honest answer. Three things to understand before evaluating WealthR against incumbents like Voyant, Cashcalc, Genovo or Intelliflo Connect.
1. The FCA doesn't "approve" software. It approves firms, individuals and specific regulated activities. "FCA-approved tool" is industry shorthand for "tool many FCA-regulated firms have adopted without being criticised in audits" — reputational moat, not regulatory moat. That kind of moat is earned through reference customers and trust signals, not paperwork. A new vendor can earn it; an incumbent can lose it.
2. A client-facing portal isn't itself a regulated activity. Suitability reports (Genovo), risk profiling (A2Risk, Oxford Risk) and business submission (Origo) all sit closer to FCA-relevant workflows. A dashboard your client logs into to see their net worth and goals is a presentation layer — same regulatory category as your firm's website, marketing emails or annual review PDF. WealthR stays deliberately in that lane.
3. The questions Compliance Officers actually ask are answerable. Vendor due diligence under SYSC 8 is primarily about GDPR, data security, business continuity, sub-contractor management and named UK accountability — not about FCA-stamp paperwork. We've structured WealthR's partner offering so you can clear that checklist quickly.
What WealthR provides for your due-diligence pack
Data & privacy
+UK GDPR compliant by design
+Encryption in transit (TLS 1.3) & at rest
+ICO registered (UK data controller)
+No bank linking → smaller attack surface
+Data minimisation — manual entry by design
Vendor paperwork
+Data Processing Agreement (DPA) ready
+Security questionnaire response pack
+Sub-processor list & data-flow diagram
+Business continuity & incident-response policy
+Named UK accountability (founder-led)
Trust signals
+Live consumer app with real UK users
+Public roadmap & transparent shipping cadence
+UK-registered business, Edinburgh-based
+Founder & team named, contactable directly
+Cyber Essentials certification (in progress)
The honest framing
We're a newer vendor than Voyant, Cashcalc or Intelliflo. We're not pretending otherwise. What we offer in exchange: a smaller, more focused codebase; named UK accountability you can email directly; modern UX that incumbent tools built before 2015 can't easily retrofit; and a partner-shaped commercial relationship rather than a take-it-or-leave-it enterprise contract. For some firms — particularly the cautious ones — that's reason to wait until we have ten reference customers. For others — particularly the firms feeling the squeeze on client experience right now — being among the first ten is exactly the opportunity. Both responses are reasonable. Worth talking through on a demo so you can decide which one fits your firm.
✦ Frequently asked
Partner FAQ.
Does WealthR replace my CRM or back-office system?
No. WealthR is deliberately positioned above your regulated infrastructure, not in place of it. Keep Intelliflo, Iress, FNZ, your platform of choice and your custody arrangements. WealthR is the modern client-facing experience layer your clients log into, with integrations into your existing data sources where they exist.
Will WealthR consolidate the dozen tools my firm uses today?
Not all of them — and we're honest about that. WealthR consolidates the client-facing experience and the day-to-day planning work: net worth view, pensions, goals, cashflow, tax modelling, withdrawal-order recommendations, sequence-of-returns stress testing, portfolio snapshots, document vault, review summaries and meeting prep. That's typically six to eight of the tools an independent firm currently runs separately. Your CRM, custody, suitability and compliance workflow stay where they are — those are your regulated stack and the right place for them. The dream of one platform doing literally everything isn't realistic; the realistic and high-value version is one platform doing everything client-facing.
How do you integrate with the back-office stack we already have?
Integration depth depends on the partner tier and the back-office system. Embedded widgets and the standard adviser portal can run alongside your existing stack with manual data entry. Studio-tier deployments include scoped integrations into common UK platforms (Intelliflo, Plannr, FNZ, Iress, Salesforce). We're deliberately pragmatic — full bidirectional sync for every back-office on day one isn't realistic, so we start with the integrations that matter most for your specific workflow.
Aren't the established tools (Voyant, Cashcalc, Intelliflo, Genovo) safer or FCA-approved?
It's the most common — and most honest — objection. Three things to know. First, the FCA doesn't approve software products; it approves firms, individuals and certain regulated activities. "FCA-approved tool" is industry shorthand for "tool many regulated firms have adopted without being criticised in audits" — that's reputational moat, not regulatory moat, and a new vendor can earn it. Second, a client-facing portal isn't itself a regulated activity — it's a presentation layer, same regulatory category as your firm's website or annual review PDFs. Suitability reports (Genovo), risk profiling (A2Risk), business submission (Origo) sit closer to regulated workflows; WealthR deliberately stays in the presentation lane. Third, vendor due diligence under SYSC 8 is primarily about GDPR, data security, business continuity, sub-contractor management and named UK accountability — answerable items, not paperwork that takes years to accumulate. See the Trust, compliance & vendor due diligence section above for what WealthR provides today.
What do you provide for our vendor due-diligence pack and SYSC 8 compliance?
A complete partner due-diligence pack is available before contract signing, including: Data Processing Agreement (DPA) drafted to UK GDPR Article 28 requirements, security questionnaire response pack (standard format — answers the typical vendor-assessment questions firms use), sub-processor list and data-flow diagram, business continuity and incident-response policy, ICO registration confirmation (WealthR is a registered UK data controller), and a named UK accountability contact for SYSC 8 sub-contractor records — currently the founder, with a documented escalation path. Cyber Essentials certification is in progress; partners signing before its completion are notified when it's awarded. For Studio-tier deployments, we can co-author a bespoke security assessment with your Compliance Officer if needed.
How do you handle client data — is it stored in the UK?
Yes. Client data is hosted in UK-based infrastructure with encryption in transit (TLS 1.3) and at rest. There is no third-party Open Banking access, no advertising, no data sharing with financial providers, and no data sold or monetised. WealthR's data minimisation principle (manual entry, not aggregator-fed) means we hold less sensitive data than typical Open-Banking-based tools — which is both a privacy upside and a smaller surface area for any incident. Sub-processors are listed in the DPA and limited to infrastructure (hosting, error monitoring, transactional email). No client data passes through any third-party adviser-tech vendor or aggregator.
Is there a native iOS / Android app, or is it web only?
WealthR runs as a Progressive Web App (PWA) — mobile-ready, installable from the browser to any iPhone or Android home screen with one tap, full-screen, with offline support. It is not currently in the Apple App Store or Google Play. That's a deliberate choice with real upside for partner firms: (1) no 30% Apple/Google revenue share, (2) updates ship to all your clients the moment you deploy them — no App Store review delays, (3) one codebase, one URL, no fragmentation between platforms, (4) instant install from a link in your firm's emails or website with no Store friction. For the majority of advisers and clients, the experience is indistinguishable from a native app — it lives on the home screen, runs full-screen, and works offline. Native App Store presence is on the longer-term roadmap if partner demand justifies it.
How is WealthR different from Intelliflo, Iress, FNZ or Moneyinfo?
Most UK adviser tech was built for advisers — not clients. WealthR is built client-first: the dashboard your clients see was designed for the consumer self-directed experience and then white-labelled for advice firms. The result is a portal that feels modern, fast and confidence-building, not a tool that looks frozen in 2014. We don't compete with back-office systems; we sit on top of them.
Can advisers white-label WealthR with their own branding and domain?
Yes. The platform separates the core engine, feature modules and presentation layer so partners can configure their own logo, colours, domain, navigation and per-client permissions. Custom development is deliberately limited — you configure WealthR rather than rebuilding it — which keeps deployments fast and costs predictable.
What about Consumer Duty and ongoing client value evidence?
WealthR gives advice firms tangible evidence of ongoing value: a live dashboard clients can log into between annual reviews, clear progress against goals, document vault, meeting prep tools, and review summaries. Under Consumer Duty, demonstrating clear, continuous client value matters more than ever — a portal frozen in 2014 makes that hard. A modern client experience makes it easy.
Can I embed WealthR calculators on my own website?
Yes — WealthR Embedded is a separate tier offering plug-and-play calculators (FIRE, pension, ISA allowance, retirement gap, net worth, salary sacrifice, mortgage affordability) for accountants, mortgage brokers, employee benefits providers, banks and media publishers. Embed once, capture leads, fuel your SEO. Branded white-label options are available.
Is WealthR available outside the UK?
WealthR's tax engine is UK-specific today — that's a deliberate moat for UK firms. The dashboard, client portal and data model are international-ready. We're internationalising the experience layer for global firms through 2027. If you're a non-UK firm interested in the platform layer, get in touch — we're prioritising selective international partners.
How do data protection and FCA compliance work?
WealthR is GDPR-compliant by design. Client data is encrypted in transit and at rest. WealthR does not access client bank accounts via Open Banking — manual entry by design — which simplifies the compliance footprint. WealthR is a planning aid and client experience layer, not a regulated financial adviser; FCA-regulated activities remain with your firm.
How long does implementation take?
Configuration-based deployments — branding, domain, modules, permissions — typically go live within 2–4 weeks. Studio-tier custom deployments with bespoke integrations or workflows are scoped per partner. Because every deployment runs on the same core engine, we never start from zero.
How does pricing actually work?
Pricing is partner-specific and depends on tier (Embedded, Advisers, Employers, Studio), scale (number of clients, advisers or employees), and modules. We don't publish list prices because deal structures vary widely. Book a demo and we'll share indicative pricing for your use case in the call.
Will we get locked in to a long contract?
Standard contracts are 12 months for adviser and employer deployments. Embedded widget plans are monthly. Studio deployments are scoped per partner. We're founded on the belief that good software wins by being good — not by trapping you with multi-year minimums.
Tell us what you want to build.
Two-line description of your firm and what you'd like your clients to see is enough. We'll review, confirm whether WealthR is a fit for your use case, and follow up with indicative pricing and a 30-minute partnership demo. We won't waste your time if it isn't a match — we'd rather be honest than chase the wrong deals.
Or email partners@wealthr.co.uk · We reply within 1 working day. UK + international partners considered.